Business Cards for Pre-Pubs: A Necessity?

So I’m heading off to a conference tomorrow–not a big one, just a two-day Alabama Writers Conclave meeting in Birmingham. And don’t you love the word “conclave?” It sounds as if it’s one step shy of a cabal. If I get to the Perimeter South Hilton tomorrow and find dark hooded writerly types chanting in the lobby, I shall turn and hightail it back to Auburn.

Anyway, much belatedly, I wondered if I should have business cards. I have books in the PROCESS of being published, but I have nothing to sell except my own witty personality. Worse, I have no cover art. No release date (and no one will even tell me when a release date will be set, and I keep asking). Not even a release year, for God’s sake.

So, do I need a business card? Probably. But I waited too late, and figure tacky cards printed at home would be worse than nothing at all. I’ll chalk this one up to experience and have something for next summer, when I might actually have something tangible to promote.

What about you guys? Do you have business cards or other collaterals before you actually have a book out?

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About Suzanne Johnson

Author of urban fantasy, paranormal romance, and suspense. As Suzanne Johnson, she is the author of the Sentinels of New Orleans urban fantasy series (Royal Street; River Road: Elysian Fields, Pirate's Alley, Belle Chasse, Frenchmen Street (March 2018). Writing as Susannah Sandlin, she is the author of the Penton Legacy series (Redemption; Absolution; Omega; Storm Force; Allegiance; ILLUMINATION); The Collectors series (Lovely, Dark, and Deep; Deadly, Calm, and Cold); and the Wilds of the Bayou series (Wild Man's Curse; Black Diamond).

4 thoughts on “Business Cards for Pre-Pubs: A Necessity?

  1. I waited until I had my cover art and a release date for my ebooks to get promotional material. But a regular business card, with your information, your website, blog, etc. might be a good idea to have even before your book comes out because it’s about you and your brand, personally.

  2. Yeah. I think cards are important. Ones with a picture.
    Even for unpubs.

    I handed mine to a couple agents and included them in some submissions and one agent said that was helpful. He remembered meeting me at a conference that way.

    Now that I have an agent, I have revised my cards to include her info on them.

    But, that’s my unpubed opinion. LOL.

  3. YES! You need cards. And don’t knock the “make them at home” route. Mine look pretty damn good, if I do say so myself. I’ll send you a ecopy if you want before your next meet and greet and you can copy/steal/grab ideas if you’d like.

    They are much easier to print up in small quantities at home and change info whenever you need to. Splurge on the type that you can print on the front and back and then you’ll have a spot for the cover when it’s ready.

    Hope you have a great time at the event!